Growth space and market concept of smart home security industry
China is the largest smart home security market, mainly from the contribution of analog products; it is expected that China's digital market will exceed the United States in 2020 and become the world's largest digital product country. In 2018, the smart home security industry felt a "spring": in addition to funding attention, policy guidance and support, as well as the establishment of major smart home entrepreneurial parks, also sent a burst of warmth for entrepreneurs. On the surface, the smart home industry seems to have everything. However, in an interview with reporters, entrepreneurs and investors in this industry are not so optimistic. In their eyes, there is still some distance for smart home products to be fully accepted by ordinary consumers.
Overall industry trends The main trends revealed through industry data include four main points: first, high-definition has just entered a period of rapid development; second, the rapid decline in digital camera prices has stimulated market demand; third, industry competition has intensified and market concentration has gradually increased; fourth It is the focus of competition shifting to platform software, and the importance of industry solutions is highlighted.
At the same time, the local entrepreneurial park also opened the door to the smart home industry. Recently, the smart home supply chain platform and smart home industrial park project officially settled in the Nan'an District in the form of a full industrial chain. "It is estimated that by 2022, the industrial chain will realize an output value of 100 billion yuan, directly adding 6,000 to 8,000 people. The relevant person in charge of the Science and Technology Commission said:" After you have a good product, you must learn to protect it with patents. It must be packaged with a brand. "The technical threshold of the smart home industry is not high, so the formation of a brand effect is the" key "to whether an enterprise can grow up.